The Swedish Music Hall of Fame – a musical melting pot dedicated to Swedish popular music. This building houses exhibitions on Swedish popular music, the Hall of Fame and ABBA The Museum.
Sweden has a long tradition of creating music, and the “Swedish Music Miracle” has resulted in an entire industry with major export success. We want this interactive, modern meeting place to help protect Sweden’s musical heritage and make it accessible for the general public.
The Swedish Music Hall of Fame is part of an active and dynamic cultural life, allowing both the Swedish population and international visitors to share the constantly evolving cultural heritage that our musical tradition provides.
The Musikskattens Hus (Treasure of Music House) Foundation, which is behind the Swedish Music Hall of Fame, is a non-profit organisation. Operations are funded by entry fees, donations and partners. Any surplus goes in its entirety to programmes and scholarships that support an active and dynamic cultural life through music. Financial support from Svenska Postkodlotteriet has made construction of the building at Djurgårdsvägen 68 possible, providing the foundations for this exhibition of Swedish popular music, from Ernst Rolf and the 1920s to the lively music scene of today.
The Swedish Music Hall of Fame opens its doors on Tuesday, May 7, 2013. The premises at Djurgårdsvägen 68 also house ABBA The Museum. With stories from the evolution of Swedish popular music from the early 1920s to today, the Swedish Music Hall of Fame brings together the music with the spirit of the age, from Ernst Rolf to Swedish House Mafia. It has taken more than a year to put together the content, which aims to expand knowledge of and interest in Swedish popular music and its history.
The Swedish Music Hall of Fame is a musical meeting place with exhibitions that highlight our Swedish cultural heritage. Today the doors are opening on a broad yet close-up view of Swedish popular music from the 1920s to today. Every decade has its own room where the spirit of the age is captured through music videos, texts, images and memorabilia. Each room gives visitors a feel for the decade and the music. Journalist Jan Gradvall has written the descriptions of each decade, with biographies of the performers written by Bengt Palmers.
The timeline that runs throughout the exhibition illustrates how music, media, and the development of technology and society influence each other, on the large scale and the small – from crystal radios and 78rpm discs, to vinyl records, Walkman players and CDs, to the abstract “cloud” of today, from when music first became available for the masses in the 1920s thanks to radio broadcasts and gramophones to the limitless world of music we have today.
The exhibition also includes items from Swedish performers such as Monica Zetterlund, Zarah Leander, Hasse & Tage, Cornelis Vreeswijk, Yngwie Malmsten, First Aid Kit, Carola and Povel Ramel.
“Popular music is filled with many voices and melodies that are constantly evolving,” says Charlotte Wiking, managing director of the Swedish Music Hall of Fame. “We want the opening of the Hall of Fame to celebrate the variety that ten decades of popular music have created.”
PostkodLotteriet, the Swedish post-code lottery, is providing SEK 29 million in financial support for the Swedish Music Hall of Fame.
“Popular music has always played an important role in society, not just for entertainment but also as a source of inspiration and change,” says Niclas Kjellström-Matseke, CEO of Svenska PostkodLotteriet. “That is why we are pleased to be able to make possible Sweden’s first museum of popular music.”
Special exhibition with Joakim Strömholm
Just like popular music, the Swedish Music Hall of Fame will be constantly evolving and changing. Temporary exhibitions will place extra focus on specific genres or musical phenomena. The first of these is a selection of Joakim Strömholm’s photographs from the Swedish music scene. The exhibition includes more than 40 photographs from 1965 to 1987, several of which have never previously been shown. Strömholm’s photos present performers and musical life in a close-up, often emotionally charged way.
Hall of Fame
Starting this November, Swedish musicians, producers and songwriters will be selected for the Hall of Fame. A jury will be responsible for the annual selections, with the artists inducted each year being announced in the autumn.
Programs for school students
In order to expand knowledge of and interest in Swedish popular music and its history, the Swedish Music Hall of Fame has developed an educational programme for school students.
“The educational programme for school students is a major reason for the Hall of Fame’s existence,” says CEO Charlotte Wiking. “One of our cornerstones is to spread knowledge to new generations, while also catering for adults. For example, both schools and companies can take part in our group activities, such as playing in an ensemble.”
The programmes also include small-scale performances and courses as well as one-off events with connections to current musical happenings. On May 7, opening day, the winners of the 2013 Polar Music Prize will be announced, with an in-depth discussion about the prize winners at the Swedish Music Hall of Fame at 5pm (CET) the same day. Panel participants will include Alfons Karabuda, chairperson of the award committee, and committee members Stefan Forsberg and Kim Hedås. The moderator is Jan Gradvall.
Behind the Swedish Music Hall of Fame is the non-profit fundraising foundation Svenska Musikskattens Hus. Operations are funded primarily from entry fees, donations and sponsorships. Other sources of income include conferences, courses and retail. Any surplus goes in its entirety to the educational operations and scholarships that promote an active and dynamic cultural life through music. Svenska PostkodLotteriet supports the fundraising foundation Svenska Musikskattens Hus, which operates the Swedish Music Hall of Fame, to the tune of SEK 29 million.
The board of the fundraising foundation Svenska Musikskattens Hus comprises: chairperson Peter Elam Håkansson, Tomas K. Nordberg, Bengt Simonsson, Monica Ekmark, Eva Dahlgren, Niklas Strömstedt and Jason Diakité.
Charlotte Wiking, managing director, Swedish Music Hall of Fame, email@example.com, 076-880 61 64.
For press photos and interviews:
Jenny Engström, ByströmBalodis, firstname.lastname@example.org, 073 041 58 93.